Newborn Photography Pricing: How to Set Profitable Rates That Reflect Your Value

how to set photography prices newborn photography pricing photographer pricing strategy photography pricing tips Apr 23, 2025

Cute newborn baby in tushy-up pose sleeping peacefully among multiple fluffy panda stuffed animals

Setting prices for newborn photography is one of the most challenging, yet essential parts of this business. Whether you're just starting out or you've been photographing newborns for a while, it's important to understand not only how to cover your costs, but also how to value your work and position your brand properly.

Speaking from my own experience, I can tell you that pricing is a delicate balance between the value you provide, your market positioning, and long-term sustainability.

1. Understand the Real Costs of Your Business

The first step is knowing all the costs involved in a session. And I don’t just mean your camera and props, but also:

Lighting equipment and backdrops
Your workspace (a studio or a home setup)
Editing time and licensed software
Taxes, accounting, insurance
Time spent on client communication, gallery delivery, etc.

Many photographers underestimate these expenses in the beginning, but they make a huge difference. I learned the hard way that if you don’t include them in your pricing, you’re basically working for free.

2. Define What You Offer: Clear, Tiered Packages

Another key point is to structure your offers clearly. Clients appreciate transparency, so try to create 2–3 packages that cover different needs. For example:

Basic Package – perfect for parents who want just a few essential shots.
Standard Package – the most popular; includes more variety, different setups, photos with parents.
Premium Package – multiple setups, artistic shots, prints included, album, etc.

Over time, I noticed that while many clients initially ask about the basic package, once they understand the experience and emotional value you bring, they’re willing to invest more.

3. Set a Fair and Sustainable Price

It’s important not to price your services just “based on the market.” Sure, it helps to know what others charge, but don’t undervalue yourself just because you’re new.

Ask yourself:

How much real time do I spend per session (shooting + culling + editing + communication)?
What is the emotional and artistic value of the images I deliver?
What are my monthly/annual financial goals?

Personally, I gradually increased my prices as I improved my portfolio, invested in education, and refined the client experience. Clients who truly value this type of photography will understand your pricing.

4. Educate Your Clients with Empathy

Many parents don’t initially realize what a newborn session involves. It’s our role to gently explain:

How fragile and delicate the baby is.
How much patience, experience, and safety is required for each pose.
How much work goes into those “simple” shots.

Clear, honest communication made a huge difference in how clients see my work. I’m not just selling images—I'm offering a meaningful family experience.

5. Adjust Over Time as You Grow

Your prices aren’t set in stone. As you grow, get better feedback, and build a strong portfolio, it’s perfectly normal to adjust your rates. One clear sign that it’s time to raise your prices? You’re fully booked months in advance and feel overwhelmed or undervalued.

In Conclusion

Pricing newborn photography isn’t just about money—it’s about self-worth. It’s about knowing what you offer, who you serve, and how much you believe in the value of your work. The right pricing helps you stay sustainable, invest in your growth, and keep bringing joy to the families who trust you with their memories.

I’m here to support the community of photographers who choose this niche with heart and soul.